👋🏽 I’m a commercial and strategy leader in gaming, blockchain, and interactive media.
I’m honored to have established the GTM, sales, stratops, partnerships, and product strategy for two startups through their exists:
As a founding exec of SuperData Research from its inception to the acquisition by Nielsen in 2018
Most recently as Head of Strategy & Partnerships at Sequence, leading the pivot of a pre-revenue platform into a 9-figure exit by Polygon Labs in January 2026.
Here’s my Batman origin story:
I entered the gaming industry as founding leadership at SuperData at a pivotal moment—when physical sales still dominated 90% of the market. Over the following eight years, I witnessed and helped shape the industry's transformation as free-to-play, DLC, mobile, ad-supported models, esports, and gaming video content collectively accelerated gaming's evolution into the world's largest entertainment medium. Today, I see transmedia and multi-channel businesses driven by gaming-based experiences becoming the dominant paradigm across entertainment and commerce, backed by new technologies. I explore these themes regularly on my blog, Let’s Play.
At SuperData, I led product strategy for two industry-defining offerings: SuperData Arcade and SuperData Arena. We established the terminology, validation methodologies, and market intelligence that became essential infrastructure for a rapidly maturing industry. I also built our commercial practice and strategic partnerships function, with our insights shaping strategy for leading game publishers (EA, Epic, Riot, Tencent, Activision), media companies (Disney, Warner Bros, HBO), technology platforms (Meta, Google), global consumer brands, and institutional investors.
Following Nielsen's acquisition, I remained as VP, doubling the team's size and creating a unified sports and gaming practice. I then co-founded Britesiders, a platform for gamified fundraising and creator monetization
My career has been defined by designing, evangelizing, and executing new monetization paradigms in interactive media, payments, and fandom—models that increasingly influence industries far beyond gaming. When I first encountered blockchain technology, the parallels were striking:
So you want to sell digital goods using digital assets to an interactive audience; welcome to gaming.
I joined Animoca to run one of their subsidiaries to lead BD, partnerships, creator programs, IP licensing, content, and strategy for a blockchain-integrated gamified, branded collectibles marketplace. I believe strongly that web3 can align all of these participants and unlock new opportunities, but only when applied correctly.
I currently lead strategy and partnerships at Sequence. I joined to accelerate Sequence’s GTM and new positioning and strategy, establishing the commercial framework and partnerships that drove the company from pre-revenue through the acquisition with Polygon.
This isn't my first time working at the forefront of transformative change in gaming, nor is it gaming's first time revolutionizing adjacent industries. I bring an end-to-end understanding of the interactive media value chain—from live operations and game management to enterprise B2B strategy—which allows me to anticipate market inflections and build commercial frameworks that align players, creators, and business stakeholders in increasingly interconnected ecosystems.
I’m focused on solving core industry challenges in gaming like UA, monetization, and retention, and on building multichannel, transmedia business flywheels. And then translating those innovations into benefits for finance, consumer goods, payments, and other categories. UGC, AI, and web3 technology underpin the next evolution, with these technologies fundamentally impacting how payments, data, content creation, and distribution work, while allowing for net-new play experiences.
Get in touch if you’d like to talk shop.